Σureka Marketing
Pay Per Click Services
Instant Visibility. Qualified Leads. Measurable Growth
PPC – When potential customers have buying intent.
PPC can be an excellent way to attract and secure customers as correctly structured campaigns allow you to reach:
- People searching for your exact service
- People in your ideal location
- People ready to take action
Your ads can be shown (depending on a number of factors) even if it is not clicked on which can augment your organic SEO and build brand presence.
Σureka PPC services for business growth give you:
At Eureka Marketing, our PPC (Pay-Per-Click) campaigns are engineered to put you, your company and your brand in front of the right people at the exact moment they’re ready to buy. No waiting months for organic SEO to kick in. No guesswork. Just laser-targeted traffic that converts.
Whether you want more leads, higher sales, or stronger brand awareness — PPC gives you the power to scale fast and measure every click, every cost, and every conversion
. Immediate Results — Live in Hours, Not Months
PPC is the fastest way to drive traffic and generate leads.
Campaigns can go live within hours, instantly putting your business in front of high-intent customers.
Businesses running Google Ads earn an average of £2 for every £1 spent — a 200% ROI.
Target Only the People Who Want What You Offer
PPC lets you reach people searching for your exact service, in your ideal location and ready to take action
No wasted spend. No broad targeting.
Search ads increase brand awareness by 80% and capture 65% of all clicks from high-intent queries.
Full Control of Your Budget
You choose:
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- Your daily budget
- Your maximum cost per click
- When and where your ads appear
PPC is one of the few marketing channels where you only pay when someone clicks, making it highly cost-efficient.
Measurable, Trackable and Transparent
Every pound you spend is tracked:
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- Impressions, clicks & conversions
- Cost per lead’ Return on ad spend
Advanced PPC tracking see 20–50% lower acquisition costs within 90 days.
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Outperform Competitors — Even the Big Ones
With strong optimisation, you can outperform larger competitors even on smaller budgets.
Your ads can appear above organic results, giving you an instant competitive edge.
The top 3 sponsored search results receive over 60% of all ad traffic.
SEO and PPC
Without correctly structured content, focussing on your the search term and intent of your potential customer, the relevancy of your ad campaign may not be optimum, resulting in higher costs for every click as it must be remembered that appearing in the search results is the result of a competitive auction with all other advertisers wishing to appear for that term.
PPC Campaigns for Goole Ads and Microsoft Advertising (Bing)
Whatever your preferred channel, Google Ads or Microsoft Advertising (Bing), and your mix of search and product advertisements, we can structure and implement campaigns to maximise your return on investment, ensuring your money works for you and your business.
PPC Frequently Asked Questions
What is Google PPC (Pay-Per-Click) advertising?
Google PPC is an online advertising model where you pay each time someone clicks on your ad. Your ads appear in Google search results and across the Google Display Network, helping you reach potential customers actively searching for your products or services.
How much does it cost to run Google PPC ads?
The cost varies based on your industry, keywords, competition, and daily budget. You only pay when someone clicks your ad, and you can set maximum bids and daily limits to stay within your budget.
What’s the difference between on-page and off-page SEO?
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On-page SEO includes optimizations on your website, such as keywords, content quality, internal links, and metadata.
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Off-page SEO involves external factors, such as backlinks, social signals, and brand mentions.
Do keywords still matter in SEO?
Yes, but modern SEO focuses on search intent and topic relevance rather than stuffing exact keywords. Proper keyword research helps shape content themes, titles, and headings while keeping the writing natural.
What are backlinks and why are they important?
Backlinks are links from other websites to your site. They act as trust signals to search engines. High-quality backlinks from reputable sites can significantly improve your authority and rankings.
Why is my website not ranking on Google?
Common reasons:
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No indexing or crawl issues
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Low-quality or duplicate content
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Weak or irrelevant backlinks
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Poor technical structure or slow load speed
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New website with little authority
If you want help with your website rankings, then get in touch via our contact form, schedule a meeting or give us a call.
How important is mobile optimization for SEO?
Extremely important. Google uses mobile-first indexing, meaning it evaluates your mobile site as the primary version. A site that’s not mobile-friendly will struggle to rank well.
How do I get started with SEO with Eureka Digital Marketing?
Simply get in touch via our contact form, schedule a meeting or give us a call. We’ll review your current local presence, discuss your target locations and services, and put together a tailored Local SEO plan for your business.