Σureka Marketing
Technical SEO Services
When having a beautiful website just isn’t enough
Improving visibility through SEO best practice
Having a beautiful website isn’t enough these days!
SEO is not just about keywords and rankings.
Technical SEO is the foundations of a good website, it’s concerned with how your website is put together. If this is not set-up correctly, then it makes achieving SEO success much more difficult.
The technical SEO building blocks
Visibility
Enabling search engines to easily find, understand, and index your website
Technical
The foundations to a good website, ensuring your website is tuned for performance across all platforms, browsers and search engines.
Stability
With the SEO foundations in place, a stable platform is created enabling effective on site and off site SEO campaigns
SEO is not just about keywords and rankings
Technical SEO is the foundations of a good website. If this is not set-up correctly, then it makes achieving SEO success much more difficult.
All search engines, including Google use their own set of language models to verify a website for it to show in search results.
If search engines can’t easily find, understand, and index your site, you’re missing out on valuable traffic and potential customers. That’s where technical SEO comes in.
Technical SEO is all about making sure your website is set up for success behind the scenes. It covers everything from how fast your pages load, to how your site is structured, to whether it’s secure and mobile-friendly.
Website SEO Audit
The website SEO audit identifies those aspects of your website design that need to be addressed to optimise its performance
SEO Issue identification and resolution implementation
The SEO issues identified in the website SEO audit are rectified using industry standard tools
Monitor, measure, report and review
The website performance metrics are monitores, performance measured, reported on and reviewed with you to ensure the SEO programme is on track to deliver results
Why Technical SEO is an essential part of the whole SEO programme
Google has confirmed that site speed is a ranking factor. If your website takes more than three seconds to load, over half of visitors will leave before they even see your content. That’s a huge chunk of potential business gone in the blink of an eye.
Technical SEO also helps prevent common issues that can hurt your rankings, like duplicate content, broken links, or pages that aren’t being indexed at all. If your site isn’t technically sound, all the great content and keywords in the world won’t help you climb the rankings.
Another big one: security. Google gives preference to secure (HTTPS) websites, and visitors are far more likely to trust your business if they see that reassuring padlock in the address bar. In fact, over 80% of users say they’ll abandon a purchase if they don’t trust a site’s security.
And let’s not forget structured data—those little bits of code that help search engines understand your content and can even lead to rich results like featured snippets or star ratings in search. Sites that use structured data can see click-through rates improve by up to 30%.
In short, technical SEO is the groundwork that allows everything else—content, keywords, backlinks—to actually deliver results. It’s what turns a good website into a great one that gets found, loads fast, and delivers a smooth experience for users and search engines alike.
If you want your website to rank higher, convert more visitors, and stay ahead of competitors, investing in technical SEO isn’t optional—it’s essential.
Want to know if your site is technically sound? Let’s talk about a technical SEO audit and how it can help your business grow.
Technical SEO Frequently Asked Questions
What is Technical SEO?
Technical SEO focuses on the backend optimisation of your website to help search engines crawl, index, and understand your content more effectively. At Eureka Digital Marketing, we ensure your site is fast, secure, mobile-friendly, and structured adequately for maximum search visibility.
Why is site speed important for SEO?
A slow website leads to high bounce rates and poor user experience. Google uses page speed as a ranking factor, meaning faster sites perform better in search results.
What are Core Web Vitals?
Core Web Vitals are Google’s measurements of real-world user experience, focusing on:
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Loading speed (LCP)
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Interactivity (INP)
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Visual stability (CLS)
We improve these metrics by refining your site structure, code efficiency, hosting, and media optimisation.
How do I know if search engines can crawl my website?
Crawlability is determined by your robots.txt, site architecture, and server responses. Eureka Digital Marketing Agency performs full technical audits to identify blocked pages, crawl errors, duplicated URLs, and other issues that may prevent Google from accessing your important content.
What is a sitemap and do I need one?
A sitemap is a file that helps search engines understand your site structure. It tells Google which pages to index and how they are connected. We create and optimise your XML sitemap to ensure your most important pages are discovered quickly.
How does mobile optimisation affect SEO?
Google uses mobile-first indexing, meaning it evaluates the mobile version of your website first. If it’s not mobile-friendly, your rankings will suffer. We optimise your site for mobile responsiveness, usability, and performance across all devices.
What are canonical tags and why do they matter?
Canonical tags tell Google which version of a page is the “master” version. They prevent issues caused by duplicate content, URL parameters, and similar pages.
How do I get started with Technical SEO with Eureka Digital Marketing?
Simply get in touch via our contact form, schedule a meeting or give us a call. We’ll review your current local presence, discuss your target locations and services, and put together a tailored SEO plan for your business.