Campaign structure affects how well your budget is controlled, how relevant your ads are and how easily performance can be improved. A well-structured account makes it easier to see what is working, reduce wasted spend and focus budget on the best-performing searches.

Negative keywords help stop your ads showing for irrelevant searches. For example, if you do not want enquiries from people looking for free services, jobs or training, those terms can be excluded to help reduce wasted clicks.

This is all taken care of so long as you remain in contract. All renewals for domain registration and renewals are covered.

The right conversions depend on your business, but common examples include phone calls, contact form submissions, appointment bookings, email clicks, quote requests, purchases, downloads and other actions that show genuine interest.

Yes. A strong landing page can help turn more clicks into enquiries or sales. If the page is unclear, slow, difficult to use or lacks trust signals, you may pay for traffic but lose potential customers before they take action.

Yes. Landing page review is an important part of Google Ads management because better pages can improve conversion rates and help you get more value from your advertising spend. This includes reviewing messaging, calls to action, page speed, mobile experience and trust signals.

Google Ads can be expensive if campaigns are poorly targeted or unmanaged. However, with the right structure, tracking and optimisation, the focus should be on cost per enquiry, cost per sale and return on investment rather than just the cost of each click.

Google Ads can often start generating traffic soon after launch, but performance usually improves as data is collected and the campaign is optimised. The early stage is often about learning which keywords, adverts and landing pages are producing the best results.

No agency can honestly guarantee a specific return because results depend on demand, competition, budget, conversion rates, pricing and your sales process. What we can do is track performance properly, reduce wasted spend and optimise campaigns around measurable business goals.

Google Ads campaigns should be reviewed regularly. Ongoing optimisation may include adjusting keywords, adding negative keywords, testing ad copy, reviewing bids, improving landing pages and shifting budget towards the best-performing campaigns.

Yes. Reporting should show what has been spent, what results have been generated and what actions are being taken to improve performance. The best reports are clear, useful and focused on business outcomes rather than technical jargon.

If a campaign is not performing, the first step is to identify where the problem is. It could be keyword targeting, budget, competition, ad copy, tracking, landing page quality or the offer itself. Once the issue is clear, the campaign can be adjusted and tested properly.